Sportpost.com, the new sports social media portal, has taken another giant step towards its goal of becoming the largest sport specific video on demand site in the world, after signing unique deals with the Football Association, and Europe’s largest action sports portal, MPORA.com.

The media partnerships, unique to Sportpost.com, have been designed to give media and brand owners the ability to freely distribute premium sports content via their own video players that simply plug in to the Sportpost network. Media owners can engage with sports fans from all over the world whilst at the same time remaining in control of their own advertising revenue.

Peter Janes, Managing Director of Sportpost.com explained: “Previously, media owners would never share their content with each other, as they would lose the control and potentially the revenue associated. We are in talks with some of the world’s largest media producers and our new independent distribution model is proving very attractive. For no cost we can give all sports media owners access to the platform to help build audiences and drive traffic and advertising revenue. In return, sports fans via sportpost have total access and choice to the best sports content around the world in one location.”

Having only launched in March 2010, Sportpost.com has smashed forecasts, registering more than nine times the expected traffic numbers. The pioneering site encourages fans to ’share your sport with the world’. It combines the sports videos, blogs, news and debates from the world of sport into one central location. It also gives a voice to the superstars of world sport, with exclusive deals to publish personal sport blogs from athletes including 2010 Grand National winner, A.P. McCoy, Formula 1 driver Heikki Kovalainen and tennis stars Kim Clijsters, Caroline Wozniacki and Robin Soderling.

Via EPR Network
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