Category Archives: Soccer

Sports medicine: Sway Medical’s app compares suspicious injury event tests against a pre-injury “normative” or baseline score


TULSA, OK, 08-Sep-2016 — /EPR SPORTS NEWS/ — Sway Medical LLC (Sway) would like to announce its official availability in all European Union Countries. Sway was issued its CE Mark after being marketed in the United States and Canada for two years. This is significant because European sports organizations ranging from youth through pro level now have an affordable and convenient sideline assessment tool supporting concussion related medical decision making. Medical professionals and trained coaches can obtain a concussion assessment via an Apple mobile device (iPhone or iPad) and the Sway Balance™ System web-portal. Acute objective measurements are obtained by performing a 1.5 minute balance and reaction time test protocol. Licensed athletic trainers, physical therapists and athletic therapists are able to join physicians in acutely managing the underserved market of youth sports, ages six and older.

Concussion injuries are very common in sports, often going un-reported or ignored until the obvious symptoms have incapacitated the athlete or draws the attention of a parent or coach. Second Impact Syndrome (SIS) is a serious medical condition with published mortality rates of up to 50%. SIS occurs when an athlete returns to play while still recovering from an initial concussion injury. During this time, the brain is highly susceptible to additional injury and complications. The Sway Balance™ System is able to accurately assess and track the acute and chronic outcome related to an athlete’s balance, motion reaction time and concussion symptoms. The Sway Balance™ System provides a graphical representation comparing suspicious injury event tests against a pre-injury “normative” or baseline score. The comparison of event tests against an established baseline is a common measurement for traumatic brain injury diagnosis and recovery tracking.

The Sway Balance™ System is available for purchase by licensed medical professionals involved in school, occupational or sports medicine through Additional protocols are available to assess an individual’s “Fall Risk” or “Functional Status”.

Sway is very excited to introduce this technology to the European Union. The product’s utilization in sports alone will reduce the unintentional misdiagnosis often made when relying on subjective testing protocols such as BESS & SCAT. Rapidly obtained objective data improves outcomes and medical decision making when assessing acute concussion injury, whether in the clinic or on the playing field. The Sway Balance™ System offers referral physicians immediate, remote access to test results once a test is performed. Baseline and event testing is performed via a free app downloaded to any Apple mobile device by a licensed user. Sway invoices an annual fee, which allows the organization to perform unlimited testing for a 12 month license period. The average annual cost per althlete is less than $4.50 USD, while a system user may be added for additional $50.00 annually.

SOURCE: EuropaWire


Soccer fans in each city’s region are invited to enter to win a VIP xperience including game tickets, and other prizes in exclusive fan engagement sweepstakes

Portland, OR, August 10, 2015 — /EPR SPORTS NEWS/ — As soccer continues to grow in popularity in the U.S., Adidas and announce a sweepstakes that is designed to bring fans of The Chicago Fire, Los Angeles Galaxy and The Philadelphia Union closer to the team and players they cheer for. In fact, in this Wall Street Journal article, the popularity of American professional soccer is highlighted. Capitalizing on this growing trend, Adidas developed the largest digital campaign in their history with the MLS- #MLSCITYVIP. Already, this campaign has been viewed by almost 10 million fans in the United States. The #MLSCITYVIP Sweepstakes is designed to engage fans with VIP experiences, game tickets, exclusive player content, and other rewards designed to delight fans in all three cities.

The Sweepstakes is open to residents of the Los Angeles and Chicago region as well as Pennsylvania residents in the Philadelphia region. Entrants must be at least 18 years old on the day they enter the sweepstakes. The sweepstakes entry period runs through 11:59PM EST on August 25, 2015 and will be communicated through social media, as well as various MLS social media platforms and other push communications to fans.

Chicago Fire Prizes:

  • The Grand Prize Winner and fan of the Chicago Fire will receive a VIP AWAY MATCH FAN EXPERIENCE AT RFK STADIUM, which includes two (2) tickets to the Chicago Fire game played at RFK Stadium on 10/18/2015 against D.C. United, hotel stay for two (2) nights, flights for two (2), and transportation to/from hotel and to/from game.
  •  The Second Prize Winner will receive a signed jersey and suite for up to sixteen people at Toyota Park, to the 9/19/2015 match against Orlando City SC.
  •  Other game tickets will be provided weekly as lower level prizes.

Los Angeles Galaxy Prizes:

  • The Grand Prize winner and fan of the Los Angeles Galaxy will receive a VIP AWAY MATCH FAN EXPERIENCE AT SPORTING PARK, which includes two (2) tickets to the LA Galaxy game played at Sporting Park on 10/25/2015 against Sporting Kansas City, hotel stay for two (2) nights and flights for two.
    • The Second Prize winner will receive a signed ball and suite for up to eighteen people at StubHub Center on their choice of match dates of 9/26/2015 or 10/18/2015.
    •  Other game tickets will be provided weekly as lower level prizes.

Philadelphia Union Prizes:

  • The Grand Prize winner and fan of the Philadelphia Union will receive a VIP AWAY MATCH FAN EXPERIENCE AT GILLETTE STADIUM, which includes two (2) tickets to the Union game played at Gillette Stadium on 9/26/2015 against the New England Revolution, hotel stay for two (2) nights, flights for two (2), and transportation to/from hotel and to/from game.
  •  The Second Prize Winner will receive a signed jersey and suite for up to sixteen people at PPL Park to the 10/25/2015 match against Orlando City SC.
  •  Other game tickets will be provided weekly as lower level prizes.

During the entry period, eligible individuals can go to

and choose their city’s team. From that page, they will be invited to enter the sweepstakes. For the Official Rules, please visit:

About Adidas:

Adidas is the global leader in soccer. It is the official sponsor / official supplier partner of the most important soccer tournaments in the world, such as the FIFA World Cup™, the FIFA Confederations Cup, the UEFA Champions League, the UEFA Europa League and the UEFA European Championships. adidas also sponsors some of the world’s top clubs including Real Madrid, FC Bayern Munich, AC Milan, Flamengo and Chelsea. Some of the world’s best players also on the adidas roster are Leo Messi, Gareth Bale, Thomas Müller, Luis Suárez, James Rodríguez, Diego Costa and Mesut Özil.

About is the official online shop of Major League Soccer and offers the largest selection of officially licensed MLS merchandise, apparel & gear for men, women and children. Headquartered in New York City, Major League Soccer features 20 clubs throughout the United States and Canada. The 2015 season features the most comprehensive U.S. media rights partnership in the history of the league, as eight-year agreements with ESPN, FOX Sports and Univision Deportes commenced. The 2015 regular season schedule can be viewed here. For more information about MLS, visit


Cathleen Lewis
Cathleen Lewis Consulting
Phone: 310-567-2238




Winner Sports to kick-off nationwide with a great TV campaign

This great advert highlights how far Winner Sports has come in their meteoric rise. Winner Sports was launched in early 2013 and has quickly grown into a successful online book maker. A full range of betting options, including multiples, and fixed-odds betting, along with coverage of the world’s most popular betting markets, are supported by Winner.

Live coverage, audio commentary, and in-play betting allow punters to catch every angle of an event.

A superior level of sports and events coverage means players will never miss the activities of the most popular and publicized events in the world. Live-betting adds a bit of extra fun into the mix alongside multiples, fixed-odds betting, and several more possibilities.

This especially can be seen in the advert, which showcases Winners increasingly important mobile platform and app, which like the platform, offers the punter to bet on popular and niche markets alike with competitive odds.

Winner Sports offers new punters a generous welcome bonus when making their first deposit: a £25 matching bet.

The advert shows a delighted punter revelling in a winning bet on a different match, while down at the pub with his mates. He jumps up in joy and showcases his dancing skills in front of a bemused crowd. This entertaining advert captures the feeling of winning a bet. The ecstatic rush and shout of joy are common, although not always in a crowded situation.

Head of Sport, Yoni Sidi, said: We are very excited about launching our TV advert. We are sure people will love it. We are also happy for it to highlight our mobile capabilities. Mobile betting has become a real game changer in the market, and we are happy to have an excellent service that offers an easy-to-use experience while including the important in-play betting opportunities.

Look out for the Winner Sports TV ad on Sky Sports News, Sky Sports 1-3, Comedy Central, Comcen Extra, Fox / Music Channels, Dave and E4.
Editors notes:

– Everything about Winner Sports is designed with the end user in mind. This means an intuitive layout and great aesthetics that make every visit to the site a pleasure. Find just what you are looking for without any fuss.

– Winner provides new promotional offers every week to keep up with events, so punters can get the most out of Winner Sports.

– Winner Sports offers a massive selection of over 20 sports and popular events for punters to add to their list of wagers. The number of leagues, races, and events within is staggering to say the least. Fortunately for punters, Winner Sports keeps everything well organized so everyone can easily find their destination.

Via EPR Network
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Premier League Betting makes Football more Exciting and Suspenseful

Premier League Betting is a Good Bet with William Hill

The 2012-2013 Barclays Premier League football season has gotten off to a roaring start, which augers well for the continuation of the season; and so has Premier League betting at William Hill. The current season began on 18 August 2012, and it is scheduled to wrap up on 19 May 2013, with full coverage available at William Hill.

The Long Football Season Means More Premier League Betting

The Premier League (also known as Barclays Premier League since the world-famous bank took over sponsorship) is England’s main professional football league, with hoards of loyal fans attending games, rooting for their teams and betting on their favourite sides along the way. (The league has thousands of fans outside of England, as well, where it is known as the English Premier League, or EPL.) During the long and arduous 2012-2-13 season, the 20 teams will each play 38 games, giving punters ample opportunity to place bets on a range of markets, such as high scorer, first scorer, and winning side.

Of the 20 teams competing this season, 17 are making repeat appearances, having played in the 2011-2012 Premier League. In addition, three new teams have joined, after being promoted from the Football League Championship. These newcomers are Reading, Southampton and West Ham United, and they’ve replaced the Bolton Wanderers, the Blackburn Rovers and the Wolverhamptom Wanderers. The point system in the Premier League is easy to follow – no changes this season where scoring is concerned. Teams are awarded three points for a win and one point for a draw; the side with the most points at the end of the season takes home the coveted Cup.

William Hill is a Pro at Premier League Betting

Manchester City entered the 2012-2013 season as the the reigning champion, having won the title last season. However, as every football fan knows, anything can happen in the Premier League. The odds on William Hill Sports reflect each team’s chances (longer odds mean a weaker team; stronger odds are given to better teams). UK punters know that William Hill gives the best odds on the Net, which is why so many seasoned punters do their Premier League betting on William Hill. The site’s reputation as professional and reliable is unparalleled.

Via EPR Network
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Kick Racism Out Of Soccer

United, formed in 2011 following the amalgamation of Coral Springs Storm and Coral Springs Renegades, are teaming up with Kick It Out and the Fort Lauderdale Strikers, south Florida’s only professional men’s soccer team, to host the inaugural One Game, One Community Trophy on June 2.

The Trophy, which will be competed for annually in a one-off game between United’s two under-14s teams, is set to take place prior to Lauderdale’s North American Soccer League fixture against the Tampa Bay Rowdies at the Lockhart Stadium.

The youngsters will be supporting Kick It Out by conducting a flag display and donningOne Game, One Community t-shirts before the match at the 18,500-seater arena – a historical venue where football legends George Best, Gerd Mueller, Gordon Banks and Teófilo Cubillas have all previously featured.

To see an e-flyer for the One Game, One Community Trophy match, please click here (e-flyer).

Having established the partnership between Kick It Out and United, Spencer Freedman, who acts as the under-14s assistant coach and parent liaison manager, is looking forward to the occasion. The Englishman said: “We are proud to be one of the first soccer clubs to be carrying the message in the United States.

“It is vital to educate youth players on the importance of social behaviour both on and off the field, and we’re looking to generate as much support ahead of the One Game, One Community Trophy as possible. Let’s get unity in the community, and help in educating our youth to become responsible and productive members of our society.”

Former England international Earl Barrett, one of Kick It Out’s leading ambassadors, has been impressed by the commitment shown by United to spread awareness of the campaign. He said: “Kick It Out is proud to be affiliated to Coral Springs United.

“This is one of the first youth soccer programs to promote the campaign’s message in the United States, and the club deserves praise for spreading awareness around the importance of equality and diversity. Coral’s projects are further proof that football is able to act as a key engagement tool when it comes to educating youngsters, and bringing people together from all different backgrounds.”

For further information on the One Game, One Community Trophy, Tampa Bay Rowdies at 7:30 pm. We hope to have a great attendance and support from the crowd on that day

For more details & Press Information Contact Spencer Tel: 954 780 9088 Cell: 631 896 8815Twitter@coralspringsutd

Ken Mendonça | Media Relations & Communications Manager | 954.547.7567 |

Via EPR Network
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Olympic Fever Drives 165% Increase in Members for London Social Sports Club

The sports club, who run leagues at over 20 venues across London, have opened 10 new leagues already in 2012 to cope with the demand of a 165% uplift in new members compared to the same period last year. At least another 20 more new leagues are expected before the end of the year.

Luke Mohr, founder and MD of Go Mommoth explains;

“In the last 6 months we’ve seen a huge increase in demand for our sports leagues across the board – when we ask new members what made them want to join there’s obviously a myriad of responses from getting fit to meeting new people but a huge number are also telling us that the increasing buzz of the Olympics has inspired them to go out and get active, rather than just heading straight to the pub when 5:30 comes.”

“The Olympic spirit has really started to grip Londoner’s”

In fact, over 65% of new members at Go Mammoth stated that living or working on the doorstep of the Olympic village had been either the main or a contributing factor in their decision to join one of the sports leagues. Mohr goes onto say;

“Our 5 A Side and London netball leagues are always popular but our less traditional sports like Dodgeball, Volleyball and Ultimate Frisbee are also experiencing significant growth – we see this as a sign that the Olympic spirit has really started to grip Londoner’s! Its great to see new members who may not have played any sport since their PE lessons at school getting involved, trying out new things and getting fit in the process.”

Go Mammoth, which, blends elements of a sports and social club is based on a concept Mohr saw working successfully in North America before founding the London club in 2010. Starting with just 4 leagues and 1 member of staff the club now operates leagues at 24 venues across London with 1000’s of members who take part in weekly leagues of indoor and outdoor sports including Football, Netball, Touch Rugby, Basketball, Dodgeball, Ultimate, Beach Volleyball and Softball.

More information about the club is available at and, for further details, quotes or interview requests please contact John on or by phone 07809 887424.

Via EPR Network
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Meet – Football Blog Launches New Look Site one of the webs oldest and most popular football blogs has launched a new look website with improved community & social features. was initially launched at the start of 2007 and features all the latest news, gossip, opinions & football videos from the world’s most popular sport.

The new changes include a fresh design which is fast loading and easy to navigate. This is coupled with close integration with the internet’s top social networks including Facebook, Twitter and Google+ which makes it easier than ever for fans to share their views and content with other fans from across the globe.

Lead project designer James Scott who was in charge of the overhaul had this to say about the new look “We had to completely overhaul the site design and we gave it a fresh lick of colour as the old site was rather bland, just in time for the African Cup of Nations 2012.”

Scott also had this to say about the social networking integration “The staggering growth in social networking sites and huge audiences available for popular topics like sports means we can tap into a huge audience very quickly.”

Not only does closely integrate their site with the top social networks but they also participate and engage with football fans worldwide using their social networking accounts on Twitter and Facebook.

Via EPR Network
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npower Announces Award Winners For August

npower has announced the winners of the players and managers awards for the npower Football League in August.

Sheffield Wednesday striker, Ryan Lowe, is the npower League 1 Player of the Month for August. Lowe netted four league goals and three in the Carling Cup for Bury before making a deadline day switch to Wednesday.

Sky Sports’ Football League expert, Peter Beagrie, sits on the npower Player of the Month judging panel. He said: “Ryan was the top-scorer in League 2 last season and he has continued to score goals in a higher division this season.”

In the npower Championship, Middlesbrough striker, Marvin Emnes, is the npower Player of the Month for August. Emnes netted four goals during the month to help Boro to an unbeaten start and fourth place in the table.

Finally, in the npower League 2, Dagenham & Redbridge defender, Mark Arber, is the Player of the Month for August. Arber netted the only goal in a 1-0 win over Swindon Town and helped keep three clean sheets as The Daggers made an impressive start to their npower League 2 campaign.

As for the managers of the month awards, Milton Keynes Dons manager, Karl Robinson, is the npower League 1 Manager of the Month for August. Robinson led The Dons to the top of the table with five wins and a draw from their opening six games.

Former Charlton Athletic boss, Alan Curbishley, chairs the npower Manager of the Month judging panel. He said: “MK Dons have made a fantastic start to the new campaign, both in npower League 1 and the Carling Cup.

“Not only has Karl Robinson led his men to the top of the league, they are also top scorers in the division and winning games in style.”

Over in the npower Championship, Brighton & Hove Albion manager, Gus Poyet, is the Manager of the Month for August. Poyet led The Seagulls to the top of the table with four wins and a draw from their first five games.

npower’s Head of Sponsorship, Emma Collins, said: “Brighton lit up npower League 1 last season and now they are doing the same in the Championship.

“They have settled easily into their new stadium and performed very well in the first five games of the new campaign.

“I’d like to congratulate Gus and the team on behalf of npower, and wish them the best of luck for the rest of the season.”

Rotherham United manager, Andy Scott, is the npower League 2 Manager of the Month for August. Scott led The Millers to second in the table with four wins and a draw from their opening six games.

The judging panel comprises Sky Sports Football League expert, Peter Beagrie, Football League head of Communications, John Nagle, BBC Sport’s, Mark Clemmit and npower’s Head of Sponsorship Emma Collins.

Via EPR Network
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Npower Supports Cricket in the City

In support Cricket in the City in Birmingham, Test Series sponsor npower will be bringing its Urban Cricket to Victoria Square.

A scheme to encourage grass roots cricket and get children playing the game, Urban Cricket is now in its fifth year. As part of the scheme, five dedicated Urban Cricket facilities were opened across the country – including one in Highgate Park in Birmingham which was opened in 2008.

Birmingham City Council, working in partnership with Warwickshire Cricket Board, regularly uses the facility to run cricket coaching programmes for local schools.

npower will bring Urban Cricket to the city centre as part of the Cricket in the City event, with a giveaway of hundreds of cricket kits, including a bat and ball.

Clare McDoughall, Education Programme Director at npower, said: “Initiatives like Urban Cricket are essential to get more young people interested in playing cricket. It’s easy to learn, anyone can have a go and you don’t need expensive equipment.”

Urban Cricket is a national project run in conjunction with ECB, which launched in 2006 with a clear goal to get more children playing cricket. The scheme has also been responsible for the development of 5 purpose built cricket facilities across UK, those being in Brixton in London, Abbeyfield Park in Sheffield, Highgate Park in Birmingham, King Edward in Nottingham and Bignor Playing Field in Manchester.

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npower Announces the Winner of Every Shirt Competition for Huddersfield Town

npower has announced that Terriers’ fan Sam Preest will be the face of Huddersfield Town when they take on Peterborough United.

Sam, 29, originally from Aspley, West Yorks, will feature on a giant 15×6 metre banner on the side of Old Trafford – seen by thousands of people on their way into the ground on Sunday, May 29 for the npower League One play offs Final.

He won the competition – run by Football League title sponsors npower – after explaining what the Huddersfield shirt means to him. There were more than three thousand entries from football fans across the country.

Sam, who works as a finance officer at the University of Huddersfield, said on his Every shirt winner entry: “I’ll always remember walking on the beach in Dubai with my Town shirt on; local people coming up to me to ask which shirt it was.

“It was great to explain about Town and its history…the fact we won the League three times in a row before Manchester United, Liverpool or anyone else.”

The giant banner of Sam will be revealed on Old Trafford’s East Stand in full view of the thousands of fans walking up Sir Matt Busby Way to the stadium.

Sam added: “I couldn’t believe it when I found out I would be the face of Huddersfield at Old Trafford.

“It’s surreal to think that my face will represent the Terriers in the biggest match of the season. I’ve told my close friends and family about the banner, but it will be a shock to a lot of people.

“I’ll be going to the match with my Dad, Cliff. We are both season ticket holders at the Galpharm and huge fans.”

The competition was part of npower’s Every Shirt Has a Story campaign, which encouraged football fans across the country to submit their favourite shirt stories.

npower sponsorship manager Emma Collins said: “We’re delighted to announce Sam as our Every Shirt Has a Story winner for Huddersfield.

“We hope that this helps make it a memorable day for Sam and his family, regardless of what happens on the pitch.”

The Every Shirt promotion is still open for fans to enter, with a range of prizes and football tickets to be won before June 30.

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npower Announces the Winner of Every Shirt Competition for Swansea City

npower has announced that Swansea City fan Steve Meredith will be the face of the Swans when they take on Reading.

Steve, originally from Swansea but now based in St Helens, will feature on giant 24×16 metre posters outside Wembley Stadium on Monday May 30, which will be seen by thousands of people on their way into the ground to watch the npower Championship play offs Final.

He won the competition – run by Football League title sponsors npower – after explaining the history behind his Swansea City shirt.

Steve’s Every Shirt winner entry told how he cradled his newborn son, Will, with his Swansea City shirt when he was born.

Will, now 13, features on the huge poster, wearing the very same shirt from the day of his birth.

The artwork of the pair will be revealed on the North External Wall of Wembley Stadium.

He said: “I was completely gobsmacked when I heard I’d won.

“The day was always going to be a special one, with Swansea so close to promotion. But for me to represent the club in this way is incredible.

“It still hasn’t really sunk in. I can’t wait to see the posters when they’re on display.”

npower sponsorship manager Emma Collins said: “Steve’s story really deserved to win the competition. We’re delighted for him.

“The poster of the two promises to look fantastic. Fingers crossed for Steve it will be a wonderful day at Wembley, regardless of the result.”

The competition was part of npower’s Every Shirt Has a Story campaign, which encouraged football fans across the country to submit their favourite shirt stories.

There were more than three thousand entries from footy fans across the country.

The promotion is still open for fans to enter, with a range of prizes and football tickets to be won before June 30.

Via EPR Network
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npower Announces The Winner Of Every Shirt Competition For Reading FC

npower has announced that Royals’ fan Mark Horseman will be the face of Reading FC when they take on Swansea City.

Mark, 63, from Kennington, Oxford, will feature on a giant 24 x16 metre poster on the side of Wembley Stadium on Monday, May 30 – seen by thousands of people on their way into the ground for the npower Championship play offs Final.

Mark won the competition – run by Football League title sponsors npower – after explaining what the Reading shirt means to him. There were more than three thousand entries from football fans across the country.

He explained on his entry: “I may not have got an invite to the Royal Wedding, but this shirt is the only proof I need that I’m a Royal.”

The giant poster of the Every Shirt winner will be revealed on Wembley’s North Exterior Wall in full view of the thousands of fans walking up Olympic Way to the stadium.

Mark added: “I could hardly believe it when I heard I would be the face of Reading at Wembley. It is a huge day for the club and I am proud to be a part of it.

“I can imagine thousands of Reading fans walking towards the stadium. They will see my picture as soon as they are off the train. Several of my friends will be at the game and I am not going to tell them about the posters. It will be a big surprise for them.

“I go to most games with my daughter Helen and we will be at Wembley together to cheer the Royals on. I’m predicting a 3-1 win for the Royals with Super Shane Long to score.”

npower sponsorship manager Emma Collins said: “We are delighted for Mark. He is clearly a huge Reading fan.

“It is the biggest day of the season for the Royals. We’re sure Mark and Helen will enjoy their trip to Wembley – which promises to be a huge occasion for everyone involved.”

The competition was part of npower’s Every Shirt Has a Story campaign, which encouraged football fans across the country to submit their favourite shirt stories.

The promotion is still open for fans to enter, with a range of prizes and football tickets to be won before June 30.

Via EPR Network
More Sports press releases To Become The Largest Sport Specific Video On Demand Site In The World, the new sports social media portal, has taken another giant step towards its goal of becoming the largest sport specific video on demand site in the world, after signing unique deals with the Football Association, and Europe’s largest action sports portal,

The media partnerships, unique to, have been designed to give media and brand owners the ability to freely distribute premium sports content via their own video players that simply plug in to the Sportpost network. Media owners can engage with sports fans from all over the world whilst at the same time remaining in control of their own advertising revenue.

Peter Janes, Managing Director of explained: “Previously, media owners would never share their content with each other, as they would lose the control and potentially the revenue associated. We are in talks with some of the world’s largest media producers and our new independent distribution model is proving very attractive. For no cost we can give all sports media owners access to the platform to help build audiences and drive traffic and advertising revenue. In return, sports fans via sportpost have total access and choice to the best sports content around the world in one location.”

Having only launched in March 2010, has smashed forecasts, registering more than nine times the expected traffic numbers. The pioneering site encourages fans to ‘share your sport with the world’. It combines the sports videos, blogs, news and debates from the world of sport into one central location. It also gives a voice to the superstars of world sport, with exclusive deals to publish personal sport blogs from athletes including 2010 Grand National winner, A.P. McCoy, Formula 1 driver Heikki Kovalainen and tennis stars Kim Clijsters, Caroline Wozniacki and Robin Soderling.

Via EPR Network
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Horse Racing Teams Up With To Attract A Younger Audience

Sportpost, sports social media site, has become an odds on favourite for fans of horse racing as the sport battles for viewers and looks to attract the next generation of fans. This week both Racing UK and ‘At The Races’ (The UK’s biggest broadcasters of horse racing content) have joined the growing list of channel partners at This move also works hand in hand with the sports move to overhaul betting and utilise decimals which is a language much more familiar to the younger generation.

Horse Racing Teams Up With To Attract A Younger Audience

The two channel partners join recent Grand National winner and jockey legend A.P.McCoy who already has his own blogging portal within the Sportpost site. The move is highly significant in that horse racing, which has always previously used traditional distribution methods, has now fully embraced social media. Social media is increasingly being seen as the medium of choice for engaging younger viewers and increasing brand awareness, is at the forefront of this shift.

Richard Fitzgerald, Chief Executive of Racing UK said: “Racing should always be looking at ways to introduce the sport to a new audience, and Sportpost is an innovative solution to do just that. Racing UK’s strong video content will contribute to the success of the site.”

Sportpost (Europe’s first sports social media site) is proving very popular with sports stars, rights holders and media owners as an exciting promotional tool. The multi-sport site already boasts, after less than a month since its launch, media partners such as Red Bull, Nike Football, the UFC, Euro League Basketball and now the two premier horse racing broadcasters in the UK. The full list of channel partners can be found within the sports videos portal at Sportpost.

Matt Taylor, Head of Online for At The Races said, “Exclusive content is very important to any broadcaster or publisher, but it is impossible to ignore the opportunity to drive fresh viewers through social media. Sportpost is a fantastic tool as it enables At The Races to widen racing’s overall appeal and grow awareness of our brand.”

Sports stars are also seeing the potential of the sports blogs portal within Sportpost. The site partners with stars such as tennis world No. 2 Caroline Wozniacki, England rugby stars James Haskell and Danny Care and recent Grand National winner AP McCoy, who immediately blogged of his success exclusively through his Sportpost blog.

Via EPR Network
More Sports press releases Release World Cup Virals

With the world cup just around the corner, sports social media site has got into the spirit by releasing a number of funny videos of alternative world cup moments. The series of four videos are aimed at football fans and have been posted on the Sportpost site and its YouTube channel. Release World Cup Virals

The four animated football videos include alternative endings to famous world cup moments including Zinedine Zidane’s head butt in the 2006 final; Gazza crying at Italia ’90; Maradona’s hand of god and Beckham’s red card against Argentina. The videos have been created for anyone who has ever wondered what Materazzi really said to Zidane, or how Gary Lineker tried to cheer up Gazza. As the sports world gets geared up for the 2010 World Cup in South Africa, the highly controversial videos are already causing a stir amongst football fans and are proving popular on YouTube as well.

Peter Janes, Sportpost founder and director said, “The World Cup is the greatest show on Earth and as Europe’s first sports social media site we felt it was only natural to get involved.”

Peter added “Everyone remembers key moments from World Cup history, however we wanted to know what football fans would have wanted to see if those famous moments had turned out differently and so the idea behind our alternative world cup moments were born”.

With constantly updated football news, user comments and videos from around the world, the four new animated alternative endings football videos are already helping to ensure is the world’s premier sports social media, video and highlight website. The site has already attracted sports fans from over 200 countries around the world and is causing a huge stir within the sports industry already since its launch in March.

Via EPR Network
More Sports press releases Launches Europe’s First Sports Social Media Site

Set to revolutionise the consumption of sports content globally, the pioneering new site encourages fans to ‘share your sport with the world’. It combines videos, blogs, news and debates from the world of sport into one central location.

Uniquely, also gives voice to the superstars of world sport, with exclusive deals to publish personal sports blogs from athletes including England rugby international James Haskell, Cheltenham challenger renowned jockey A.P. McCoy and England football star, West Ham striker Carlton Cole. Additionally, brands including Nike Football, Red Bull, Monster Energy, UFC, Laureus Sports and World Sport TV have already rushed to take advantage of its premium High Definition channels.

“ aims to be the world’s premier sports social media site,” said the Managing Director of, Peter Janes. “The site is a fun, interactive alternative to traditional sports media and news sites. To date, fans have been on the sidelines looking in. They have never really had a voice or the ability to create and share sports content before. Being completely independent, we can work with all athletes, brand owners and media partners to give our users total access and choice. We are confident will change sports consumption habits significantly.”

The brainchild of three co-founders, Loughborough University alumni and sporting fanatics, Peter Janes (Managing Director), Paul Stewart (Sales Director) and Charlie Cooper (Technical and Design Director), is expected to dramatically impact the way sports fans consume and share content in future.

David Brooks, Head of Digital Media, Red Bull said: “Red Bull is always looking for new and innovative ways for us to get our brand message and media in front of sports fans. is such an exciting platform for us to hit our ideal target demographic and draw eyeballs to Red Bull’s products and events.” has been in development for more than 15 months and has now gone fully live for the first time. The original test site attracted over 800,000 unique users from over 200 countries, with the UK, USA, India, Brazil, Germany, Canada, China, the UAE and Russia featuring highest. bridges the gap, giving brands and sports stars a smarter, more cost effective and targeted alternative to reaching passionate fans than the creation of their own websites or micro-sites. Testing demonstrated the site demographics to be male (over 90%) in the 18 – 40 age bracket (over 70%). The vast majority are ABC1 (over 70%), university educated (over 50%) and almost all have high disposable incomes.

Via EPR Network
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npower Has Agreed A New Three-Year Title Sponsorship With The Football League

From the beginning of the 2010/11 season, The League’s flagship competition will be titled ‘The npower Football League’ with its three divisions being titled ‘The npower Championship’, ‘npower League 1’ and ‘npower League 2’.

Football League Chairman Lord Mawhinney said: “I am delighted to welcome npower to this new partnership with The Football League. They are a widely respected company with a strong pedigree in sports sponsorship. Their support is a huge boost to our clubs and represents the enhanced reputation of The Football League in the commercial marketplace.

“Like us, npower recognise the extraordinary attachment that Football League clubs have with people living in their local communities. This agreement will provide real benefit to those people.”

As part of the new agreement, each of The League’s 72 clubs will receive a grant from the npower Charity Fund for a bespoke community initiative in their local area. Fans will also be rewarded if they switch to npower for their gas and/or electricity supply.

npower will also become the new title sponsor of The Football League Community Cup, the annual six-a-side competitions for teams of mixed Under-11’s and Under-13 girls played in towns and cities throughout the country, culminating in finals played at Wembley Stadium before the end of season npower Play-Off Finals.

Volker Beckers, Chief Executive Officer of RWE npower said: “We’re absolutely delighted to be partnering The Football League. We share the enthusiasm of the fans that get behind their local teams and, like npower, football has always placed great emphasis on community involvement. We are committing a substantial amount to assist community initiatives at each of the 72 clubs through a Charity Fund administered by both npower and The Football League.

“npower is an evolving brand, moving from simply supplying electricity and gas to providing our customers with a whole home solution. Our sponsorship of The Football League will provide us with a cost-effective means of raising awareness of the range of services we now offer customers, such as npower hometeam, our boiler servicing and installation division. It’s also a perfect platform for putting something back into the community through sport in the UK.”

Via EPR Network
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Butlins Has Teamed Up With Carlsberg, The Official Beer Of The England Football Team, To Support Our Boys At This Summer’s World Cup

On Saturday, March 13, the interactive England roadshow bus will get the celebrations started at Bognor Regis. Butlins knows how to organise a party and footy fans will be able to enjoy a host of games and entertainment, both onboard the Carlsberg bus and on the Resort. They’ll even be able to make their own Team Talk video.

Butlins Has Teamed Up With Carlsberg, The Official Beer Of The England Football Team, To Support Our Boys At This Summer's World Cup

Fans that record a video on the day will be entered into an online draw to win the chance to deliver their inspiring words in person. The winners will meet some of the lads during an exclusive day out at Wembley Stadium and watch them train before the squad leaves for the 2010 World Cup in South Africa.

If you can’t make it to Bognor Regis then don’t worry, because on Saturday, March 27, the England bus will pull into Butlins Skegness , where plenty more fun is guaranteed. As both visits are part of Butlins Big Weekends, all guests must be over the age of 18.

Mike Godolphin, Head of Entertainment at Butlins, said: “A lot of Butlins’ guests are football fans so I know they’ll really enjoy being able to show their support for the England Team. As a truly British brand, Butlins would also like to send its best wishes to the lads.”

Ifan Jenkins, Carlsberg Senior Brand Manager, said: “With the World Cup finals round the corner the whole nation will want to get behind England. As a proud sponsor of the England team, we were able to provide the nation with a platform to be the 12th man and inspire the team to glory.”

Butlins is an expert in organising UK breaks so a good time is guaranteed. However, anyone unable to make it to one of the Butlins holiday parks in March can still enter the Team Talk competition by recording a personal message themselves and uploading it at

Via EPR Network
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Arsenal Soccer School In Dubai To Enable Pupils To Shoot For The Stars

Emirates has partnered with the Arsenal Soccer School in Dubai to enable pupils to shoot for the stars after being given a coaching master class by Gunners defender Mikael Silvestre.

The French international made a surprise visit to Emirates 7he Sevens at the Arsenal Soccer School Dubai during the first week of term to sign autographs and help out with the training drills. The 32-year-old gave advice to the aspiring footballers aiming to follow in his footsteps and play in the English Premier League, and he sees no reason why this can’t happen. He said: “This is great for the development of football in the UAE and a tremendous opportunity for the children who live here.

“The aim of the school is to give kids the chance to learn how to ‘Play the Arsenal Way’, the flowing, visionary style of football which is the hallmark of Arsene Wenger. The boss is world-renowned for his ability to nurture young talent and the coaching will be based on the same principles that he teaches us in the first team.

“With this platform, there is every chance that a kid from this school could become the first player from the Middle East to become an English Premier League star.”

One pupil who is already on her way to the Premier League is Nina Zammit Moore. The five-year-old, from Malta, and her father Jonathan won a trip to the Emirates Stadium to see her heroes play Chelsea on November 29, courtesy of the Emirates and Orbit Showtime competition.

Runner-up in the competition was nine-year-old Daniel Clamens, who won a free place on the school’s second term, which gets under way on 4 January.

Limited places are still available for the first 10-week term, with the choice of one or two sessions a week. Each session is between 60 to 75 minutes in duration. The school is open to boys and girls, with classes available in both Arabic and English. More than 1000 children – aged between five and 18 – will be trained each year. The first 10-week term kicked off on 5 October.

In addition to the children based in the UAE, Emirates will be opening up the opportunity to youngsters from around the world. With non-stop flights to Dubai provided by Emirates from six continents, parents will have the chance to relax while their kids enjoy coaching classes at a magnificent training facility.

Via EPR Network
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Sky Sports Football Score Centre Now Available on the App Store

Football fans can now get up-to-date match information at their finger-tips f r o m the Sky Sports Football Score Centre App which has been launched in time for the new season. The new football App has a range of features which have been designed to make it easy for users to track their favourite teams and to be able to view the latest scores f r o m all domestic league and cup matches played throughout England and Scotland, as well as the major European leagues, cups and international fixtures.

Users can select My Scores to follow their favourite team or to keep track of any matches they want to monitor, or they can now simply browse by competition and date for the latest fixtures, results and league tables. Other features include Team Lineups, Player Profiles, Scorecards, Match Statistics and the latest news f r o m Sky Sports News.

The new free Football Score Centre App is being made available for download f r o m the App Store on iPhone and iPod touch.

Football fans without an iPhone or iPod Touch can also access live Sky Sports action this season on their mobile with Sky Mobile TV which is available on 3G-enabled phones on Vodafone, T-Mobile, Orange and 3 UK.

Via EPR Network