Tag Archives: npower

Npower Supports Cricket in the City

In support Cricket in the City in Birmingham, Test Series sponsor npower will be bringing its Urban Cricket to Victoria Square.

A scheme to encourage grass roots cricket and get children playing the game, Urban Cricket is now in its fifth year. As part of the scheme, five dedicated Urban Cricket facilities were opened across the country – including one in Highgate Park in Birmingham which was opened in 2008.

Birmingham City Council, working in partnership with Warwickshire Cricket Board, regularly uses the facility to run cricket coaching programmes for local schools.

npower will bring Urban Cricket to the city centre as part of the Cricket in the City event, with a giveaway of hundreds of cricket kits, including a bat and ball.

Clare McDoughall, Education Programme Director at npower, said: “Initiatives like Urban Cricket are essential to get more young people interested in playing cricket. It’s easy to learn, anyone can have a go and you don’t need expensive equipment.”

Urban Cricket is a national project run in conjunction with ECB, which launched in 2006 with a clear goal to get more children playing cricket. The scheme has also been responsible for the development of 5 purpose built cricket facilities across UK, those being in Brixton in London, Abbeyfield Park in Sheffield, Highgate Park in Birmingham, King Edward in Nottingham and Bignor Playing Field in Manchester.

Via EPR Network
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npower Has Agreed A New Three-Year Title Sponsorship With The Football League

From the beginning of the 2010/11 season, The League’s flagship competition will be titled ‘The npower Football League’ with its three divisions being titled ‘The npower Championship’, ‘npower League 1’ and ‘npower League 2’.

Football League Chairman Lord Mawhinney said: “I am delighted to welcome npower to this new partnership with The Football League. They are a widely respected company with a strong pedigree in sports sponsorship. Their support is a huge boost to our clubs and represents the enhanced reputation of The Football League in the commercial marketplace.

“Like us, npower recognise the extraordinary attachment that Football League clubs have with people living in their local communities. This agreement will provide real benefit to those people.”

As part of the new agreement, each of The League’s 72 clubs will receive a grant from the npower Charity Fund for a bespoke community initiative in their local area. Fans will also be rewarded if they switch to npower for their gas and/or electricity supply.

npower will also become the new title sponsor of The Football League Community Cup, the annual six-a-side competitions for teams of mixed Under-11’s and Under-13 girls played in towns and cities throughout the country, culminating in finals played at Wembley Stadium before the end of season npower Play-Off Finals.

Volker Beckers, Chief Executive Officer of RWE npower said: “We’re absolutely delighted to be partnering The Football League. We share the enthusiasm of the fans that get behind their local teams and, like npower, football has always placed great emphasis on community involvement. We are committing a substantial amount to assist community initiatives at each of the 72 clubs through a Charity Fund administered by both npower and The Football League.

“npower is an evolving brand, moving from simply supplying electricity and gas to providing our customers with a whole home solution. Our sponsorship of The Football League will provide us with a cost-effective means of raising awareness of the range of services we now offer customers, such as npower hometeam, our boiler servicing and installation division. It’s also a perfect platform for putting something back into the community through sport in the UK.”

Via EPR Network
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Leading Energy Supplier, npower, Has Announced A Two-Year Extension To Its Title Sponsorship Of Domestic Test Match Cricket

The new deal will maintain npower’s position as one of the largest corporate sponsors of cricket in the UK and will run until the end of the 2011 Test series against India, with the option to extend until after the end of the next Ashes series in 2013. npower has been the title sponsor of domestic Test match cricket since 2001.

Leading Energy Supplier, npower, Has Announced A Two-Year Extension To Its Title Sponsorship Of Domestic Test Match Cricket

As part of the sponsorship npower will continue to enjoy significant commercial access to the England cricket team as well as an extensive package of rights including ticketing at Test matches and image rights. The deal will also provide npower with the opportunity to build a greater brand presence at Test match venues through advertising, branding and sampling.

npower will also continue its successful grassroots initiative, npower Urban Cricket, which it runs in partnership with the England and Wales Cricket Board. As part of the new deal, two more purpose-built cricket facilities will be built in major conurbations across the UK – adding to the five that have already been created. These facilities, that provide a permanent and safe space for children to learn the basics of cricket, aim to increase participation and leave a long-term, sustainable legacy for the sport.

Kevin Miles, CEO of npower retail, said: “We’re delighted to announce our continued sponsorship of Test cricket: to be at the heart of the game for eleven years is something we can be extremely proud of. Test cricket – and particularly the current npower Ashes Series – continues to capture the public’s imagination and we’re thrilled to be involved.”

“Our Urban Cricket initiative continues to go from strength to strength. Renewing our contract ensures future investment in this scheme which is vital for the development of cricket from playground to Test arena.”

“From a brand perspective, not only has our cricket sponsorship provided us with great visibility, it has also provided a strong marketing platform for our other products and services like our gas boiler installation service, npower hometeam. We’re already looking forward to the next two seasons.”

David Collier, ECB Chief Executive added: “The ECB believes Test matches are the pinnacle of cricket and is committed to growing its popularity both at home and overseas. We are therefore delighted npower will continue as the title sponsor of our home series until 2011. Since the start of its sponsorship in 2001 npower has been a very energetic and committed partner of English cricket. Nowhere is this better demonstrated than in its Urban Cricket initiative that has helped give thousands of children across the country a chance to play cricket for the first time.”

The new agreement sees the end of npower’s official partner sponsorship of the Twenty20 Cup, a competition it has sponsored since its inception in 2003. npower will continue its sponsorship of the Women’s Test series.

Via EPR Network

npower Research Has Revealed That British Employees See Themselves Most Like Former England Cricket Captain Mike Atherton In The Workplace, According To A Poll By The Ashes Title Sponsor

According to the research of more than 1300 UK workers, one in four (23 per cent) see themselves as having an ‘analytical’ business personality like Atherton, rather than the flamboyancy of Kevin Pietersen.


A close second was David Gower, with 19 per cent of workers saying they adopted his ‘laid back’ style in the workplace. Ian Botham was third with 15 per cent of the vote, before Kevin Pietersen and Nasser Hussain took fourth and fifth place with four per cent and three per cent of the vote respectively.

The research also revealed some regional differences, with workers in Yorkshire and Wales likening themselves more to David Gower, and employees in the south east believing they are most like Ian ‘Beefy’ Botham.

Age differences were also apparent, as one in eight (12 per cent) of the youngest age group (18-24 year olds) see themselves as being like Kevin Pietersen at work, significantly higher than the national average.

Julia Lynch Williams, director of energy services at npower said: “As title sponsors of the Ashes, we conducted a light-hearted exercise to see if leadership styles on the cricket field would carry over to the workplace. While cricket fans loved the flamboyancy of Kevin Pietersen, it is clear a more thoughtful, analytical approach adopted by Mike Atherton is what the average worker could most identify with.”

The survey offered participants the option of matching themselves with the leadership styles of five former England captains. The captains and styles were: Mike Atherton (‘analytical’), David Gower (‘laid back’), Ian Botham (‘lead from the front’), Kevin Pietersen (‘flamboyant’) and Nasser Hussain (‘intense’).

Online research was undertaken by YouGov across a sample of 1346 UK workers. The research took place in June 2009.

About npower:
npower is one of the top energy suppliers to the UK business market, serving more than 230,000 small to medium sized enterprise sites and around 15,000 industrial and commercial customers, with more than 100,000 sites.

npower specialises in risk management solutions, including market-leading flexible energy purchasing, energy efficiency, and broader energy management functions, tailored to every size of business.

npower helps companies monitor and manage energy consumption to bring commercial and environmental benefits. To help achieve this, npower business has developed a monitoring and targeting (M&T) tool – encompass.

Via EPR Network

npower Encourages Businesses To Bat For England

npower, official sponsor of the Ashes Test Series, has conducted new research to find out how businesses and their employees across the UK are going to follow the Ashes series while at work.

Kind-hearted bosses are planning to let employees get behind the England cricket team this summer, according to npower, with one in 16 UK employees saying that their boss was letting them follow the hotly-contested npower Ashes series between England and Australia during the working day, with many installing TVs and radios to make sure they don’t miss a minute of the action.

npower surveyed over 1300 UK workers to see if they would be getting behind Kevin Pietersen and the rest of the England cricket team this summer, with nearly one third (28 per cent) of workers planning to follow the Ashes while at work. While the majority (37 per cent) said it was because they are cricket fans and wouldn’t miss it, over one in 10 (11 per cent) said it would be good for staff morale during difficult economic times. However, one in 30 bosses admitted it was because they feared employees would take sick days if they weren’t allowed to watch the cricket at work.

While applauding patriotic bosses, npower is urging businesses planning to install extra TVs and radios to consider switching other appliances off on order to keep energy consumption to a minimum.

Julia Lynch Williams, director of energy services at npower, said: “It is great that UK businesses are planning to get behind the team and follow them during the Ashes. However, just installing one extra appliance, such as a TV or radio, and keeping it on for the duration of the working-day will increase a businesses’ energy consumption. All we are asking is that if you are getting behind Strauss, Pietersen, Collingwood and co, that you adopt a ‘switch on switch off’ policy during the test series. Fingers crossed it’s going to be 2005 all over again.”

Former England cricket captain Alec Stewart is also backing npower’s campaign, commenting: “The Ashes is the test series that all English, and Australian, cricket fans look forward to and it is great that npower has been such a huge part of English cricket for so many years. It is also fantastic that the nation’s workforce is planning to get behind the team, whether that is via TV, radio or online.

“Since hanging my bat up I have been involved in a business venture myself, so I know how important it is to save energy, both in terms of cost and carbon emissions, which is why I am backing npower’s ‘switch on switch off’ initiative – get behind the lads but just turn off a printer or photocopier instead.”

Julia Lynch Williams continued: “Many people don’t realise that many local businesses are integral to the success of the Ashes series. As part of our commitment to providing energy advice to SMEs, we want to showcase some of those businesses that are working so hard behind the scenes, whether it’s at the grounds or entertaining the fans.”

The npower Ashes series starts in Cardiff on 8th July 2009.

Online research was undertaken by YouGov across a sample of 1346 UK workers. The research took place in June 2009.

About npower:
npower is one of the top energy suppliers to the UK business market, serving over 230,000 small to medium sized enterprise sites and around 15,000 industrial and commercial customers, with over 100,000 sites.

npower specialises in risk management solutions, including market-leading flexible energy purchasing, energy efficiency, and broader energy management functions, tailored to every size of business.

For more information visit the npower Media Centre.

Via EPR Network

The New npower Urban Cricket Facility In King Edward Park, Nottingham, Has Opened With A Huge Six From England Cricket International Stuart Broad Marking The Opening

npowercricketThe new facility, which has transformed a disused area of the park, is the fourth of five purpose-built cricket facilities to be opened across the country as part of the Urban Cricket initiative. It provides a permanent space for children in Nottingham to learn and practice their cricket skills, turning them into possible stars of the future.

In addition to the facility, five school playgrounds in the Nottingham area have also been redeveloped into Urban Cricket Zones. These zones will help children with an interest in cricket to practice and develop their skills.

Working in partnership with Nottingham City Council and the Nottinghamshire County Cricket Board, the development of the facility and its five supporting zones, creates a tiered community development programme with a clear route for children to follow, from learning basic skills all the way up to playing club cricket.

Stuart Broad said: “It’s fantastic to see initiatives such as npower Urban Cricket giving youngsters the chance to get out there and play the game. It’s going to make a real difference to the local community and will hopefully produce plenty more first class cricketers for Notts.” 

Chris Broad, Stuart’s father and an ex-Nottinghamshire and England cricketer himself, who also attended the opening, commented: “The npower Urban Cricket facilities are a great way of developing a legacy for the game and allowing children in the area to practice their skills.”

Councillor Dave Trimble, Portfolio Holder for Communities, Leisure and Culture said: “We’re thrilled to be a part of this fantastic cricket initiative and can’t wait to see local young people making the most of the facilities and developing their game. Nottingham has a great tradition for cricket with Trent Bridge central to our sporting landscape. Let’s hope this will ensure some more home grown talent playing for Notts soon.”

npower Urban Cricket, a grassroots project run in conjunction with the England and Wales Cricket Board (ECB), was launched in 2006 with one clear goal – to get more children playing cricket. Since its launch, npower and the ECB have distributed over 60,000 Urban Cricket kits to children in the UK. The scheme plans to distribute a further 10,000 kits in the summer of 2009.

More recently the focus for Urban Cricket has shifted to the development of five facilities with five Urban Cricket zones in school playgrounds surrounding each of the facilities. The first facility was opened by Monty Panesar in South London in August 2007. The second, in Sheffield, was opened by Ryan Sidebottom in April 2008 and the third, in Birmingham, by Ian Bell in August 2008. The fifth and final facility in Manchester will be opened by James Anderson later this month.

About npower:
npower is one of Britain’s largest electricity supplier and supplies gas, electricity and related services to 6.6 million customers across the UK. npower is a market leader in renewable energy and sources the green energy for juice directly from renewable sources, at no extra cost.

npower sponsors the Test Match Series in England, Women’s Test Series, the Twenty20 Cup and the Village Cup organised by the Wisden Cricketer.

RWE npower has been awarded the prestigious CommunityMark from Business in the Community (BITC). npower is the only utility business, amongst 21 other companies in the UK, to receive this accolade. The CommunityMark is a new BITC standard which has been created to recognise companies that are good investors in local communities and who have brought about real and positive changes.

Via EPR Network